A lot of the conversations I’ve been having around my book, Reputation Economics (MacMillan, Fall 2013) have brought up the idea of a “universal reputation currency.” In all the work I’ve done with various technologies I’ve yet to find an algorithm or computational model which encompassed all of causality – and with the extremely context-dependent nature of reputation, the situation is even worse.

This article is an attempt to explain why “one reputation measure to rule them all” is such a bad idea. I’d be curious to know what you think!